The Ecuadorian automobile Market suffered a setback due to increasingly rigorous taxes and importation laws. Ecuadorians weren't buying cars, so we decided to take them off their passive state by giving them just what they needed to sell their old cars and take the leap towards a new one.
This is what we did.
Shortlist on Promo & Activation at Cannes 2017
Silver on PR / Digital & Social at Cóndor de Oro 2017
Silver on Cyber & Mobile / Web campaign at Cóndor de Oro 2017
Bronze on Media / Branded Content & Entertainment at Cóndor de Oro 2017
Bronze on Direct / Use of Direct at Cóndor de Oro 2017
Bronze on Direct / Digital & Social at Cóndor de Oro 2017
Bronze on Craft / Film Production at Cóndor de Oro 2017
Gold on Vehicles / Effie Latam 2018
Gold on Media Idea / Effie Latam 2018
Client: General Motors Ecuador
Agency: Commonwealth // Mccann
Executive Creative Directors: Fernando Penteado, Eric Sulzer
Creative Director: Luis Rubio
Digital Creative Director: Marco Tapia
Copywriters: Luis Rubio, Marco Tapia, Alexandra Vaca
Art Directors: Oswaldo Terreros, Diego Romero, Paulino Pachacama
Graphic Designers: Erik Torres, Jimmy Bolagay
Account Team: Alexandra Ortiz, Mario Lalama
Producer: Carla Celín
PH: Darko Films
Director: Javier Cutrona
DOP: Daniel Andrade
Producer: Andrea Moyano
Art Director: Nora Sara
