The Tsou（鄒族）, the seventh-largest indigenous group in Taiwan, has dwelt in the island for hundreds of decades. As an Austronesian（南島民族）ethnic group, they are spreaded across three administrative entities of Taiwan which include Nantou County（南投縣）, Chiayi County（嘉義縣） and Kaohsiung City（高雄市）.
Laiji（來吉）tribe, which is acknowledged by Tsou people to be the “Everlasting Tribe” as it rests at the foot of the Tsou’s “Holy Mountain” — Tashan（塔山）, located in Alishan Township（阿里山鄉）, Chiayi County. According to legends, hunters from Fuye Settlement, one of the Largest Tsou tribe, discovered this place during a boar hunt several hundred years ago. Since it was a promising place to live in and farm, some Tsou people moved here and made boars as the symbol of Laiji.
Laiji（來吉）tribe, which is acknowledged by Tsou people to be the “Everlasting Tribe” as it rests at the foot of the Tsou’s “Holy Mountain” — Tashan（塔山）, located in Alishan Township（阿里山鄉）, Chiayi County. According to legends, hunters from Fuye Settlement, one of the Largest Tsou tribe, discovered this place during a boar hunt several hundred years ago. Since it was a promising place to live in and farm, some Tsou people moved here and made boars as the symbol of Laiji.
Ecology and terrain of Laiji were severely destroyed during the visit of Typhoon Morakot.
In 2009, Typhoon Morakot, as the deadliest typhoon to impact Taiwan in recorded history, brought catastrophic damage in Taiwan. Laiji Tribe was severely damaged by mudflows and flooding which triggered by the extreme amount of rain. People in Laiji lost almost everything they had, and for the government’s limited assistance and resource, people in Laiji have been struggling to make a living since then.
a'veoveoyʉ!來吉
As the graduate students of Visual Communication and Design, we are responsible for paying close attention to the social issue and provide public service to help. We use "a'veoveoyʉ!來吉" ("a'veoveoyʉ" means "greeting" in Tsou language) as the title of this social design plan to show our motivation in which to gain more attention from the society and resource besides proceeding our social design plan.
As the graduate students of Visual Communication and Design, we are responsible for paying close attention to the social issue and provide public service to help. We use "a'veoveoyʉ!來吉" ("a'veoveoyʉ" means "greeting" in Tsou language) as the title of this social design plan to show our motivation in which to gain more attention from the society and resource besides proceeding our social design plan.
Plan Identity Design Team: Paul Chiu, Anthony Fook, Bernard Ho
Field Research in Laiji Tribe
We want to try out design-based approaches and methods to help people in the remote community - Laiji tribe, and we aim to connect with and explore more about the culture of Tsou in Laiji tribe and help create better lifestyles through social design. This social design plan can be divided into four main dimensions: cultural education, tribal tourism, lifestyle and environmental graphic design.
We use different characters from legends of Tsou as symbols to represent our various dimensions of our social service which include cultural education, tribal tourism, lifestyle and environmental graphic design.
a'veoveoyʉ!來吉 exhibition poster / 841 x 1189 mm
a'veoveoyʉ!來吉 exhibition poster / 841 x 1189 mm
a'veoveoyʉ!來吉 exhibition Working Card / 145 x 98 mm
a'veoveoyʉ!來吉 promotional pamphlet / 8 pages / 210 x 297 mm
The Exhibition a'veoveoyʉ!來吉 held in the Art Center of National Yunlin University of Science and Technology, Taiwan.
Tsou people from Laiji tribe are invited to visit the a'veoveoyʉ!來吉 exhibition.
We hope our work will successfully benefit the Laiji community in various aspects and at the same time raise the attention from the society in order to generate more resource and assistance. As the providers of such public service, we do not gain any profit or interest from this plan or exhibition.
Thank you!
Thank you!
