Many famous world brands are taking commercial advantage while they are using animal images at their logos. In detail, some companies are not returning anything to animals and they get their own interests. Currently, WWF(World Wide Fund for Nature) has received many donations from many sponsors, but many companies still lack awareness of wild animal care. Also, in a long-term, it is more helpful for WWF to receive regularly donation from companies than individuals. Therefore, we claim to companies that use animal images to be sponsors to protect wild animals by donation. We design posters with images of animals next to products or logos that can relate with certain brands. Moreover, we talk powerful messages with one sentence. If there were not wild animals, the brands would not have existed. The expected effect of this campaign is that WWF has regular company donators where use animal images at their logos with the commercial purpose. It will also provide a different perspective on wild animals care for customers who buy their products.

* student work