SOCIAL MEDIA - EUROPEAN CONFEDERATION OF LINEN AND HEMP
The European Confederation of Linen and Hemp asked us a social strategy for their event in Milan: Solo Lino. The posts had to put in the best light the linen fibers, its versatility, and creative possibilities. Here are some of the categories of the creative social strategy.
Lino Lovers
An inspirational category that confronts a linen fiber with a "mood image",
that reflects the different aspects this textile.
Lino o No?
An engaging category to make discover to the community the unknown uses of the linen fibers,
like for furniture, sports equipment, ...
Living Lino
Animated posts to highlight the life of this fibers, in all its aspects,
from the field to the use of the final product.
Sustainable Lino
The idea is to present a parallel between the raw fiber and the finished product, to emphasize the natural aspect of this fiber, its proximity to nature.
