Think Pink (Campaign)

This is the result of my Bachelor thesis where I focused on the color pinks connection to gender identity.

Think Pink is a campaign created to break barriers between the color pink's prejudice and reality. The most common association to pink is something regarding femininity, and pink has stronger gender symbolism than any other color, even it's «counterpart» blue. Shouldn't everyone be able to choose to like pink in the same way they could choose to like brown, red or turquoise? Be a part of the movement and let pink be what it is in all actuality – just a color.

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MY METHOD

I've tried to rebrand the color pink in a sense by using core values like «fierce» and «badass», which are total opposites of most peoples general associations to the color. I've drawn visual references from the punk era which is when, historically, pink reached a big turning point as a «girl color». As a method I chose references from classical propaganda posters in the compositions, perspectives and also the wording of the campaign. By using stereotypical characters of men and sarcasm I wanted to speak about but also to the people in the illustrations. The goal is for the campaign to look funny and light hearted but be deep and relatable at the same time, and most of all make people see how absurd this topic is.

Posters

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Click to enlarge

All merch is hand made by me and my good friend the risograph. The fluorescent pink color sadly doesn't do itself justice on screen, but you could just imagine! It was great...

STICKERS

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