TEA STORE
ChainiyMag (an abbreviation for "Tea store" which sounds exactly like "Tea Wizard" in Russian) is as online store of Chinese tea and tea-related products. The main goal of the store is the popularization of Chinese tea culture and aesthetics in the central part of Russia.
While developing the brand, we turned to Chinese classical painting. The patterns on the packages depict the mountain views and tea leaves, and the logo is stylized for traditional Chinese carved stone prints. Chinese artists had their own carved stamps, which were a kind of unique signature. The theme of paintings was chosen to show the attitude of the owners of the store to the tea industry itself – they consider tea being an art.
Moodboard
While creating the illustrations, we were inspired by the nature of the highlands of China, old stamps and of course tea.
Carved Seal
The basis for the logo was inspired by two directions of Chinese carved printing: Bai Wen (白文) – gravure printing
and Zhu Wen (朱 文) – relief printing.
Types of packaging
Information label
Due to the huge number of types of tea, it was necessary to develop a multipurpose label that would provide full information and minimize the costs of printing at the same time. Based on four main characteristics of tea – the name (e.g. «Black dragon»), the form (e.g. puer, shu), the weight and the temperature of brewing (from 60 to 100 degrees). The label could be filled by the shop assistant manually in less than one minute.
