For two years, a small group of us from all disciplines (creative, strategy, media, account, client, analytics) got together to create content targeted toward a demographic Ford had long neglected: Women. So we started the conversation with her in places she already was. Through partnerships, video, STEAM education, helpful in-feed content, twitter plays and more – we began to see a change in how she saw Ford. These are the highlights.
Creative Director: Anita Salomon
Art Directors: Colleen Hill, Sarah Bills
Copywriters: Lana Goodrich, Adam Burkett, Jenna Dempsey
