Task
To develop corporate identity with brand book and guideline, which would be able to gather already-existing projects in a system. It was essential to save the previous logo made in 2013 by our agency. In addition, all the brand carriers should be simply-produced as they have to be printed out at a huge scope and at minimum costs.
About the project
There are only logo and minimum amount of type used in our brand carriers. The colour palette became black-and-white instead of white-blue. As a result, the new corporate identity doesn’t distract attention from the projects that we present.
Creative-director: Pavel Simonov / Senior Designer: Anatoly Shabalin / Copywriter: Sofia Chukavina
Photographers: Vladimir Zelensky and Veronika Romanova
Made in Indyworks, 2014
