THE CLIENT: RTC North

THE BRIEF: Update RTC North’s existing brand to celebrate the 25th anniversary of the organisation.

CREATIVE INVOLVED: Concept design, copywriting, literature and display design, digital.

Why?

RTC North chose their 25th anniversary as an opportunity to refresh their brand and presence in the North East. They have a long-standing relationship with Surreal and chose us because of our knowledge of their business and our unique approach to refreshing existing brands.

Who?

The brand had to appeal to the RTC North team and stakeholders in the company, and also attract potential users of their services.

How?

•  By creating a new brand identity using the company’s existing name, along with a new tagline - Inspiring Growth.

•  By giving the brand a dynamic visual identity and tone of voice, following the theme of growth.  

•  By promoting the branding with all-new collateral and digital/web presence