Robert Half International began a rebrand to unify the look and feel of the staffing and employment agencies within its portfolio in 2013. By undertaking this process, the parent brand became the single unifier—elevating RHI while bring consistency and refinement to the agencies.

I worked with the internal creative team to refine the logo and create an overarching brand platform of fonts, colors, photography and other assets. I then worked with each of the different agencies to identify the brand personality for each agency and leverage the overall brand in a unique and ownable way.