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Glasgow Branding and Wayfinding

This logo was a concept for the city of Glasgow: capital of Scotland. The inspiration for the logo was the river that flows through the city called The River Clyde. Throughout the history of Glasgow the river was important to their way of living. The flowing lines within the logo symbolize the River Clyde flowing through the city. The blue was used to emphasize the importance of the River Clyde.

A popular park in Glasgow is Mugdock Country Park. You can find various attraction in this park such as Mugdock Castle. The wayfindng signage follows the theme of the Glasgow logo through the use of the wavy lines. A warm grey was used for the signs to give it a warm aspect to accent the deep blue on top of the sign.
Glasgow Branding and Wayfinding
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Glasgow Branding and Wayfinding

Published: