The Pies Descalzos foundation as the guardian of the Colombian childhood, decided to attack the discrimination problem from its origins. By doing this they were able to teach children at schools to recognize and understand their differences. By introducing on their daily basis and element as simple as a color box and a short story, Pies Descalzos got these kids to discover that the pink color is not the skin color and that there are many more colors that could represent the skin color.
For more campaign details visit: www.fundacionpiesdescalzos.com
Credits:
Daniel Alvarez Executive Creative Director
Alberto Morales Sánchez Creative Director, Art Director Design
Emmanuel Abril Navarro Creative Director, Copywriter
Camilo Jose Suarez Varela illustrator (Character designer)
Emmanuel Abril Navarro · Diego Romero Varón Copywriter
Juanita Rodriguez Chief Operating Officer
Javier Jimenez Account Executive
Felipe Espinal Arango Account Manager
Julio Casallas PositionDirector of Mechanical Production
Juan Esteban Cadavid · Company Imaginaria Films · Executive Producer
Maryory Portal · Company Imaginaria Films · Executive Producer
Augusto Castillo · Company Imaginaria Films · Film Director - production
