The Brief.
This project is an ident for HSAD degree show 2017. The idea was for everyone to chip in and become a project that was very much representative of everyone’s personalities. The ident is bold and centered around 3 core values (make, create, collaborate). The logo derives from one student’s saying ‘it’s like turning over a page’. Each of the folds on the page would change depending on the material, represented through ever changing gifs as well as on several posters that hung throughout the university. The identity’s personality is fun, personable and very much represented us as a group.
