Stacie Chang Image Consultant
一開始最大的課題就是要如何把形象顧問這四個字圖像化，用衣架或服飾標誌嗎？這應該不是服飾產業。放些不同的人聚在一起嗎？感覺好像是老鼠會喔，正因為形象不只有一種固定的模式，每個需要建立形象的人或是企業都是獨立的個體，而形象顧問應該就是為該對象制訂出一套因應不同場合不同需求而建立出不同穿衣搭配規則，也就是華人所說的規矩，最後我們就決定用最簡單的圓形與矩形中但卻每個卻又截然不同的圖形元素聚合一個形象的視覺意象。
紙雖然也就是一張紙，差別可能有些有塗布跟沒塗布，但每種紙都有著不同紋路與觸碰的感覺，磅數厚度的不同也能給人有著一種不同的存在感，當然有些人覺得自己的名片只要薄薄的然後三盒一百元的公版發一發印一印就好，不過這世界上還是有一群人願意投入多一些時間與金錢跟設計師去琢磨出一份只為代表自己工作理念哲學與生活態度的名片。
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The first challenge I faced was how to visualize the word “social image consultant”. With a hanger and clothing logo? This is not for apparel industry only, I think. With different kinds of people gathering together? It feels too much like a direct marketing firm. Because social image is presented in different ways and every person or organization who needs help with social image building is different, the social image consultant should customize the image solution according to the different circumstances and needs of each client, just like we should follow the dress rules of different occasions. Rules, translated into Mandarin as “Gui Ju”. Gui literally means compass and ju means carpenter’s square. That’s why I decided to use a set of different circles and rectangles to symbolize the concept of social image consultant.
All papers are different. The material, pattern, weight, and thickness of a particular piece of paper can be different compared to another. When it comes to business cards, some people may care less and just want theirs printed on ordinary papers. On the other hand, there are people who are willing to spend the extra money and effort to create business cards that are unique to them and can be used to reperesent who they are and what they do.
Type:｜ Visual Identity
Design ｜ Ti-Ming Chu Workshop
Print ｜ 印．簿．玩
Photography ｜ HUANG Po-Chao 黃柏超
Client｜ Stacie Chang Image Consultant
Year:｜ 2017
