THE CLIENT: Stryker

THE BRIEF: Create a brand and campaign to help Stryker celebrate 75 years of Intermedullary Nailing, and 10 years of their Gamma 3 IM Nail.

CREATIVE INVOLVED: Concept creation, brand, product creation, copywriting, literature design, digital, advertising.

Why?

Stryker identified an opportunity to promote their IM Nailing products with the 75th anniversary of IM nailing and specifically the 10th anniversary of their popular Gamma 3 product. They approached surreal to create an identity and campaign to work as a vehicle for this promotion.

Who?

The 75/10 campaign needed to gain buyin internally at Stryker, as well as appealing to external stakeholders such as surgeons.

How?

•  By creating a visual style and icon to be used on digital, literature and advertising for the Anniversary year.

•  By creating a narrative for the campaign revolving around the concept of heritage and learning curiosity.  

•  By creating a modular brand toolkit that could used in most applications.