THE CLIENT: S&B Herba Foods

THE BRIEF: Create a series of adverts to be featured in running and cycling publications to promote Sunmaid Raisins

CREATIVE INVOLVED: Advert concept creation and design, copywriting, digital, social media.

Why?

S&B Herba Foods are distributor of Sunmaid Raisins in the UK. They are widely advertised in the UK, but the client felt that there was an opportunity to position the product as a sports/healthy snack for active adults.

Who?

The campaign targeted fitness enthusiasts who were looking for a healthy alternative snack to give them an energy boost.

How?

•  By creating a visual style and tone of voice to engage with the audience

•  By changing perceptions of raisins as a healthy alternative to exercise supplements 

•  By communicating across different platforms to gain maximum impact