Client: Staysure
Project: Solo Holidays: Where Should I Go?
Brief: Staysure are an over 50s travel insurance company. As part of their "solo travel" campaign series, my brief was to design a microsite which would allow their customers to discover the best locations to visit as a solo traveller.
There were many different variables which helped to determine the locations that had to be taken into consideration throughout the project. Points such as: weather, calendar and budget helped to form the foundation of our selection process, however we also had specific preferences to help narrow the search further such as city, beach, mountains, female friendly, uber, metro system, to name a few!
As the target audience for this campaign would be for over 50s, I made sure to create a clean, accessible UI with large labels, easy to use navigation and clear CTA buttons throughout. Whilst researching the user journey stage, we realised the importance of creating a navigation system that allowed users to go back and alter their selections at any point during the quiz, without losing any of the information they had already provided. The end result card featurs all of the core information, a "see another match" CTA button, as well as providing links to relevant Staysure pages to extend the user's engagement with the brand.
Live link: https://www.staysure.co.uk/solo-travel/
