VBS to ISA Brand creation. Before creating the brand we first had to develop the name, as the client did not like their current name of ‘Vetting and Barring Scheme’. A naming workshop help to get to the core message of the brand as well as create a new name.
“A really good CFS from Simon...Totally deserved I think! “ CFS 9,9,9
Suzannah Kinsella, Strategic Consultant COI. Simon Morrison,
Head of Communications at the Home Office.
Suzannah Kinsella, Strategic Consultant COI. Simon Morrison,
Head of Communications at the Home Office.
