Instead of the past method of approach which consumer directly visiting the store, installing the store where consumer needscan increase the level of truth.By making differences between booths, it can appeal to customers.Through the visualization of effectiveness, it can increase the interest and the trust.
Brand concept
This brand is for the man who enjoy the cultural life and be sensitive to sweat.
FESTIVAL and CONCERT place offer the deodorant, perfume, sun block cream, cleansing items which related to sweat.
We deliver the brand value through designing the place which can experience the items by using PLAY.
Brand name
RUN imply the overall meaning which related to all activities, and express the diverse activities. At the active situation, it can bring us to the value that maintain the experiences.At the logo type and the slogan, it can have the visual flexibility.
COLOR SPRAY/PERFUME BAND
SOOYOUNG CHOI
SHOWERBOOTH
JURI PAK
LOCKER
YOON CHAE LEEw
