Intrasys - Innovative Traffic System
is an Italian company that work in the field of road street light signs and traffic management.
Request:
Create logo that represent their activity and in particular their new product of digital traffic system.
Create logo that represent their activity and in particular their new product of digital traffic system.
Solution: Overall, what is conveyed in the logo are the concepts of professionalism, reliability and experience (given by the thick temples of the font and the black stroke of the symbol), innovation (given by the symbol created, and by the changes made to the font), specialization in sector of street light signs and traffic management (expressed by the symbol by the diagonals and by the chosen colors reminiscent of a street light source), safety linked to the use of a remote traffic light management center that allows a quick intervention of traffic sorting (express the symbol and the black lines, which indicate a connection between the traffic light networks, facing the remote control center - the intersection point between the white diagonals).
Agency: Digital Creative Solution
Concept and graphics: Mattia Petterlini
