American Tourister
Print Campaign for Backpacks and Duffel bags
Agency: Taproot Dentsu
Art Director: Santosh Padhi, Harshi Shah
Copy Writer: Pallavi Chakraborty, Neeraj Kanitkar, Apoorva Jain
Idea
To step out from your mundane lives and look at your city with a new perspective. Like a tourist.
Maybe take a new route to work. Or have a meeting in the middle of a pool. Or take her out on a date on the tallest building of your city. Nothing is impossible. Doing new, fun things with bags from American Tourister.
NO MORE NO.
Print layout ideas
Final Campaign
American Tourister - Duffel Bags
Final Campaign
American Tourister - Backpacks
