Refitner promotes an active way of life. On the website you can find tips about fit lifestyle and regeneration after a hard workout. We have created a distinctive image of the brand. Our approach was to show a well known and popular subject in a more sophisticated way.
Our goal was to reinvent the look of the sport oriented brand in a fresh and surprising way. We transformed the brand image from a predictable one, to more abstract and minimalist by focusing on what is inside.