The Tailors - Gentlemen Criminals

  • The Tailors
    June 2012
    This is the outcome of the Branding course I followed during my 6 months exchange period @Griffith University in Brisbane. The main purpose of the entire project is to develop a brand, completely different from the competitors, not just in a graphic way.
    Tailors are a criminal organization that approaches crime in a different way. Instead of trying to be scary and rude, they try to generate empathy dressing themselves in an elegant way and using good manners.
  • The Tailors' logotype visually refers to the clean typography on the labels inside the tailored suits.


    - Patterns -
    Patterns are inspired by the elegant and handmade ties that well dressed man usually wear in order to highlight the elegance that is the mood of the whole identity project.
  • - Inspirational tie patterns - 

    - Photographic Style -
    To generate something unique all the images directly related to The Tailors should follow 3 simple, but strict rules of generation.
    - Styleguide -
    The Visual Id styleguide for all the application.

    - Behavior Guide -
    It's a kind of manual to become a Tailor, how to dress, behave in all the situations a criminal could fall into. It also has the purpose of creating sense of membership and pride of being part of something.

    - Stationery & Web -