The GBLF brand and message has been refreshed in recent years, and it was determined that the brand needed updated supporting imagery for each individual service offering. Each image needed to be identifiable to the service it represented, but also have a fun, quirky edge to it to fit in with the current look and feel for the business.

Existing and potential clients and stakeholders. 

•  By sourcing appropriate imagery that resonates with both the workforce and consumers 

•  By ensuring that the chosen imagery gives the 'approachable, friendly' feel that the
   GBLF brand projects

•  By ensuring that the imagery is useable across a range of different collateral and media