Marta Kawecka's profile

STOCK Polska collaboration

Stock Polska is one of the leading Polish strong company producing strong alcohols, mainly vodka.
I had a pleasure to be a member of the OXION company during collaboration for rebranding some existing brands 
as well as creating new SZNAPS project from the scratch.
Lubelska line which existed on the market at the time.
Inspiration boards above and my own fruity kaleidoscopes and new concept labels below.
Unfortunately we hadn't got to the final round and our Lubelska project didn't get to the market finally.
For Żołądkowa redesign in change bottle shape, added emboss with founders family stamp, 
made completely new label and what is most important in managed to change base orange color.
SZNAPS was created for 18-35 yo target, and is now promoted widely during the summer events mostly.
It's flavoured and more mellow (24%). Our main goal was to catch your eye and big marchadnising as it was new line.
We also made metal glass on the cap.
STOCK Polska collaboration
Published:

STOCK Polska collaboration

Polish vodka rebranding and new line

Published: