The concept is influenced by some elements we find in the game of basketball. The size of the book is the same as the basketball floors of the NCCA stadiums, in scale, designed that way to connect the content with the events that are taking place on it. In each article there are extended pages which fold. When they are closed, the reader sees various abstract designs, which are inspired by the coaches' boards on which they draw their tactics to be followed during the game by the players. The idea behind this publication is that drawn tactics determine the reactions of the players and coaches even what is eventually written by the sports media. That is why all the content, images and articles, are inside the folded pages.