I was approached by Stay Awhile to design a email marketing campaign that will decrease vacancy rate of their portfolio properties, subsequently increase ROI. At the client interview I ask key questions in order to understand their core business objective, the properties and and service offering, and most important who are their customers. 

After framing the problem, I designed the email layout for both desktop and mobile email clients. The purpose of this exercise is to define the layout and visual flow of information.

Based on marketing objective we wanted to layout the structure of the page to promote the engagement and conversion. We divided the layout into the following sections:

Value Proposition, Engagement, Features, Credentialize, Location