COPYWRITING & CREATIVE DIRECTION // Naoki Urasawa's Monster
Dusseldorf, West Germany, 1986. Everyone experiences feelings of uneasiness and self-doubt in their lives, and brilliant Dr. Kenzo Tenma is no exception. When he ignores his boss's orders and saves the life of a critically wounded young boy, Tenma must question the meaning of success and what it truly means to be a doctor. What is justice and what is evil? Who could have ever known that Tenma's selfless act would create a monster!
About the Campaign
Developed concept with designer, wrote all copy, and project managed each piece to create:
- Two-sided print ads for each volume (18 total)
- Corresponding web banners
- 15-second TV spot
- Posters, sell sheets
More samples available upon request.
Dusseldorf, West Germany, 1986. Everyone experiences feelings of uneasiness and self-doubt in their lives, and brilliant Dr. Kenzo Tenma is no exception. When he ignores his boss's orders and saves the life of a critically wounded young boy, Tenma must question the meaning of success and what it truly means to be a doctor. What is justice and what is evil? Who could have ever known that Tenma's selfless act would create a monster!
About the Campaign
Developed concept with designer, wrote all copy, and project managed each piece to create:
- Two-sided print ads for each volume (18 total)
- Corresponding web banners
- 15-second TV spot
- Posters, sell sheets
More samples available upon request.
