Anti – Counterfeit Parts Campaign

There are a wide range of non-genuine parts are running in Indian market. The brand wants to direct customers’ attention towards counterfeit parts via posters and leaflet about the possible hazards when using non-genuine parts.

By considering client requirement, this campaign is aimed to edify car owners of using non-genuine parts. Beside displaying existing or new car models, we had directed customers attention towards counterfeit parts via communication collateral, conceptualized with the perilous objects depiction. Also, we strive to create the idea into a movement so the youth can end the counterfeit parts.