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Wright Medical

Surreal .
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Wright medical wright medical box product design brand campaign die cut brochure
THE CLIENT: Wright Medical
THE BRIEF: Devise a delivery method to promote Wright’s ProDense Bone Graft substitute.
CREATIVE INVOLVED: Concept design, copywriting, product design, literature and display design, digital.

Why?
Wright Medical needed to educate their sales team about ProDense, a bone graft substitute that they produce. They decided to launch an internal campaign to push ProDense, and chose Surreal to deliver it.

Who?
The campaign targeted the Wright Medical sales team and stakeholders in the business, aiming to increase knowledge of the product and gain buy-in for the brand.

How?
•  By devising the concept ‘The Space Inbetween’, using a distinct graphic style to reinforce the brand message.
•  By creating a suite of promotional items, including giveaways and a ProDense brochure, housed in a unique diecut presentation box.
Wright medical wright medical box product design brand campaign die cut brochure
Wright medical wright medical box product design brand campaign die cut brochure
Wright medical wright medical box product design brand campaign die cut brochure
Wright medical wright medical box product design brand campaign die cut brochure
Wright medical wright medical box product design brand campaign die cut brochure
Wright Medical
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