Goldrush Bingo was our client for this project, they wanted to make a bigger group of people aware of their brand by launching a competition where by becoming a member you can win a Harley Davidson motorcycle. This was done by Mall activation's, social media, web and print marketing. Goldrush Bingo has branches all over South Africa and this campaign was made to reaching a country-wide audience.
This is the main look and feel that the client went with and was used for all the other designs. Our creative director made this particular look and feel, I was in charge of implementing it through out all the other designs, changing it as necessary.
Some of the items for the branches and mall activation's:
Social media posts:
Entry ticket and pamphlets:
Some photos from the Mall activation at Cresta Mall:
