Hayley Sedgwick's profile

The New Neue Haas Grotesk

For my Typography class, I was asked to create a poster with the intent of selling a font.  I chose to work with Neue Haas Grotesk because of it's slick and modern lines.  Specifications for this poster were to include: the name of the font, a brief history/information about the font, the font designers name, a sample of all the weight samples, pricing information, where to purchase the font, and to include at least three colors.  Christian Schwartz redesigned the font back in 2010 and with a bigger x-height, it looks better than ever.  I decided to work with a warm color scheme and played around with the opaqueness tool in Photoshop to create some variation.  
Mock-up


The New Neue Haas Grotesk
Published:

The New Neue Haas Grotesk

Font Poster

Published: