This project was made to build a graphic language for FIERCE, a brand that believes in women and it's power to encourage others to make their own business with Mary Kay company.
This brand book have all the necessary elements to keep every single piece of communication with the spirit of FIERCE. In each piece consumers will experience the brand in all its ways.
"We believe that when a woman feels pretty,
she is able to do anything".
Design: Laura Peñuela Siabato
Copywriting: Laura Peñuela Siabato
Client: FIERCE - North Carolina, USA.
Watch more at this link:
https://indd.adobe.com/view/5d8d6a49-db9c-410a-90bd-78d5678bdf42
