The original goal of this project was to create a snowboard for Burton, a company well-known for designing snowboards, using a tagline of your choice. In this particular project, the tagline used was "Feel Good".

My intention was to invoke feelings of movement and release, focusing on the aspect of just letting go when someone wants to have a good time. The colors are meant to create a very energetic and active mood while maintaining the soothing feeling of happiness.

I made the decision to place the image of a woman's face on the board for both contrast and recognition, as eyes are naturally drawn to faces. The shards and shapes flow in a certain direction, and on the top side of the board the shards flow freely and shift colors. The logo of the snowboard company would be placed within these shards, integrating it within the design and showing it as if it had been shattered as well.