Teens were invited to share—and record—what it feels like to take a sip of Coke. Out of over 400 submissions, 40 short videos were selected to be edited into the TV spot, with submissions hailing from around the world.

AHH.com is Coca-Cola's first digital-only campaign; aimed at engaging teens with the brand through interactive experiences.

In its first year, the Ahh ecosystem, which consists of 61 unique websites, attracted 7.5 million visits, with teens spending an average of six minutes per visit. –adage.com