CALUDA - brand design

  • CALUDA - Design Studio

    Caluda is a portuguese word (interjection) to impose silence in a verbally kind/gentle way, like "zip it", instead of "shut up".
    Silence is used as total communication, in reference to non-verbal communication.
    The presence of big amount of black suggests a sign of absence, in this case, noise.​​​​​​​

    P.S - Caluda to all those who understimate the power and importance of design and visual communication.
    Thank you for your time.
  • Kerning - manual adjustment of the distance/space between characters, method to make the typography visually balanced and pleasant.
  • Brand design by: Pedro Almeida