Art direction and brand creation for Dynamika
Brand creation + Art direction + Visual identity for a well-being company called dynamika.
The main goal was to give the new identity an impression of well-being with a spirit of technology and rigour. The company need also to create a brand for a new product range of well-being : Spabike and Spaform.These products offers the possibility to improve well-being and fitness by aquacycling, aquabiking, aquajogging in swimming pool areas and centers.
We have used the everlasting helvetica typeface to give products a modern style. We have also chosen to work with deep colors usually unused in the relaxation universe to improve the innovative side of water activities in health. More info about this project here
Brand creation + Art direction + Visual identity for a well-being company called dynamika.
The main goal was to give the new identity an impression of well-being with a spirit of technology and rigour. The company need also to create a brand for a new product range of well-being : Spabike and Spaform.These products offers the possibility to improve well-being and fitness by aquacycling, aquabiking, aquajogging in swimming pool areas and centers.
We have used the everlasting helvetica typeface to give products a modern style. We have also chosen to work with deep colors usually unused in the relaxation universe to improve the innovative side of water activities in health. More info about this project here
