Creative/art direction and visual design for Ricola Thailand
Client: Ricola Switzerland
The project is all about finding the right story, tone of voice and visuals for the Thai market with 7 story explorations to create social media ads on Facebook and Instagram. Each of them is translated into Thai culture with different visual directions — type treatment, illustration, photo, corporate branding.
1. The Herbal Jewel That You Can Share
2. Let Nature Take Care Of You
3. Swiss Herbs That Help You With Your Sore Throat
4. Try It, Feel It, Love It.
5. Ricola Makes You To A Star
6. Fresh For The Lungs, Warm For The Heart
7. Taste The Herbs. Live Life.