Inglenook Studio is an independent company based in the countryside of Derbyshire, England. They create bespoke hand turned ornamental furniture from solid pieces of locally sourced, reclaimed wood.

After maintaining a consistent turn over for multiple years as a result of local success. However, the business was looking towards the future in the hopes of creating additional sales growth via E-Commerce and extending the studios reach. As a result they required a brand refresh which would place them within a digital age while not losing the brands heritage in the process.

Within the project development it was crucial to keep a heritage feel to the branding, along with elevating the company to have a new tone of voice and position within the market place. It needed to feel bigger, braver and above all confident.

The final mark was created after studying the process of wood turning and witnessing the raw shapes that are produced. It embodies the raw, hands on nature of woodturning and the material used within the process, while at the same time feeling solid and strong.

Branding
Positioning
Strategy