A pet's dental health is hard to maintain. Brushing their teeth is no easy task. Visits to the veterinarian for cleaning procedures can be costly and a little scary. And dental treats? Well, who really knows if those are working to clean teeth and keep gums healthy. These were the insights that prompted the launch of DentaLife, an innovative dental treat that has the power to work harder than any dental treat or crunchy biscuit. Its breakthrough design is specially created to clean even those hard to reach teeth in the back of your dog's mouth - where more plaque and tartar live. This global brand launch was part education, part empowerment and full-on innovation. Below are a few retail POS concepts that were presented to 'breakthrough' the competition when the purchase decision is made.
