Research
A lot of research was collected for this study over the course of several months through Secondary Research, Case Study Analysis, Photo Journal, Expert Internviews, Survey, How Might We Questions, and Comparative Analysis.
Design Audit
Mood Board
Process
Design Drivers
Sketching
Iterations
Final
Style Guide
Door Hanger
The purpose of the door hanger is to make it easy for Recology to communicate the Bulky Item collection program to non-property owners. This also makes for an easy way for owners to communicate with their renters, in a non-verbal way if preferable. The flyer provides brief information about Recology's services and the costs associated with illegal dumping. The back features the information in Spanish, Chinese, and Tagalog.
Poster Series / Bus Shelter Ad
The series took photos from bulky item 311 requests and made black and white to add some seriousness to the design, while still incorporating Recology's existing colors. The series was made to feature different SF neighborhoods.
Approximately 48x72 in
Estimated impressions: 9,000-17,000 per day
Estimated impressions: 9,000-17,000 per day
Interior Bus Ad
An interior bus ad was incorporated into the solution to add another level of information in the solution. This poster more accurately shows how illegal dumping relates to the problems of landfills. It still includes Recology's contact information.
Approximately 28in x 11in
Estimated impressions: 1,500 - 5,000 per day
