The Personal Edit is my submission for the D&AD New Blood John Lewis brief 2017. This brief asked for a new service to bring John Lewis into the lives of ‘time-short urbanites’. I created ‘The Personal Edit’, a shopping experience designed to save you time while showcasing the best of John Lewis fashion. It is an individual collection of clothes chosen by you and curated by a John Lewis stylist.  The clothes are in your size and ready to try on at a time that suits you, saving you time and helping you fall in love with shopping again.

It all starts with a wish...