Recreated the ION Television logo and On-Air Rebrand. I worked with a designer who worked on the typography and color palette of the ident which I used to developed the motion theory, concept and design that was used for the rebranding and new look of the entire network of ION Television. Here are some concepts and final motion tests to what became the look of ION Television currently on their network.
ION Television launched its new logo design, alongside a new color palette, and new on-air network ident.
The goal was to emphasize the “movement and spontaneity” of the brand refresh, creating imagery that embodied the brand’s programming and new exciting look. We worked with bold colors,simple flat designs, and bold typography to capture ION's dramatic, episodic lineup.
