The following project is an extract from the larger body of work I completed for my honours, entitled Bittersweet Bitterkak. The entire body of work sets out to examine how social responsibilities and exchanges often become a frustrating and tedious part of everyday life. Practical components are then masked as functional solutions to redundant social situations. The style threaded throughout the series embodies sincerity and sentiment, which is incongruous from the synthetic and futile social exchanges the works aim to highlight. The ultimate aim of the series is to promote the value of humour, and how it has the ability to make experiences meaningful and sincere.
This specific outcome sets out to examine how greeting cards often act as replacements for intimacy and genuine attachment. The foldout format of these cards aim at playing with expectations created by the initial frame, playing with themes of surprise and disappointment.
Flat designs
