João Torres's profile

Comme des Garçons - Rebranding Proposal

João Torres
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branding Fashion Brutalism deconstruction sculpture art editorial Comme des Garcons

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Comme des Garçons is a Japanese brand founded and creatively headed by Rei Kawakubo.
The brand has always morphed the boundaries between clothing and artistic expression, creating pieces that actively pursuit an ideal of beauty but at the same time embrace the imperfections that are inherently human.
Following this premise, the rebrand proposal positions itself between two main concepts, the ideal of beauty found in classic art and the deconstructivism of forms, the noise of chaos inspired by the brutalism of the materials, has seen in the work of Gordon Matta-Clark.
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branding Fashion Brutalism deconstruction sculpture art editorial Comme des Garcons
branding Fashion Brutalism deconstruction sculpture art editorial Comme des Garcons
branding Fashion Brutalism deconstruction sculpture art editorial Comme des Garcons
branding Fashion Brutalism deconstruction sculpture art editorial Comme des Garcons
branding Fashion Brutalism deconstruction sculpture art editorial Comme des Garcons
branding Fashion Brutalism deconstruction sculpture art editorial Comme des Garcons
branding Fashion Brutalism deconstruction sculpture art editorial Comme des Garcons
branding Fashion Brutalism deconstruction sculpture art editorial Comme des Garcons
branding Fashion Brutalism deconstruction sculpture art editorial Comme des Garcons
Comme des Garçons - Rebranding Proposal
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João Torres's profile

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João Torres's profile
Porto, Portugal

Comme des Garçons - Rebranding Proposal

Rebranding Proposal for the fashion brand Comme des Garçons

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives