Fitbit Interactive Android App
Fitbit is dedicated to transforming lives through products that inspire a healthier life. But while wearable technology is gaining an increasing foothold in certain markets, it still remains a relatively new product segment. Fitbit needed a digital tool that would help demystify the offering in consumers' minds, but also give them a thorough overview of the brand's increasingly complex range of wearable devices.
Our goal was to provide a compelling and intuitive user experience that motivates customers to engage with and buy Fitbit products. Ultimately, we brought to life one of the brand's central tenets – "a healthier lifestyle starts with one step" – using a simple linear narrative to encourage users down a path built from a compelling library of photos, animated type, iconography and video.
