KT&G Integrated Brand Communication
KT&G point to balanced value that will balance the rational value and emotional value. Rational value, means the technology skill, quality force, driving force and the leadership that is based on the innovation and rationality. Emotional value refers to the value to cherish people through challenges and passion. The two of value in balance with wise insight, citrus was trying to achieve the trust of customers’ trust and love.
PROJECT GOAL & APPROACH
Citrus express KT&G’s intention point “Infinity” on brand motif. Seed signifies endless possibilities and infinity symbol without limit. Like the seed that bears wonderful fruits and blooms showy flowers someday, KT&G’s imagination seed creates imaginary world of boundless potentialities from gathering of new idea seed, curiosity seed and insight seed.
Tobacco display stand
Tobacco display stand was designed in simple but graphic identity has merged naturally by applying the symbol logo silhouette with a single color in the display stand. The color was applied as a point color by adopting one of the sequences of the variety of colors that are applied to the logo.
CONTACT US
www.citrusdesign.co.kr
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Tel : +82 (0)2 553 0213
Fax : +82 (0)2 553 0521
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Email : citrus@citrusdesign.co.kr
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3/5F Citrus Building, 258,
Hyoryeong-ro, Seocho-gu,
Seoul, South Korea
ㅡ
Tel : +82 (0)2 553 0213
Fax : +82 (0)2 553 0521
ㅡ
Email : citrus@citrusdesign.co.kr
ㅡ
3/5F Citrus Building, 258,
Hyoryeong-ro, Seocho-gu,
Seoul, South Korea
