D&AD Crowne Plaza Rebrand
During this final year at university we had the opportunity to enter the D&AD competitions. To do this a few briefs were given out by the university to choose from and Crowne Plaza was my choice. The aim for this rebrand was to make Crowne Plaza appeal to the modern business traveller and help Crowne Plaza move in the right direction.
The design decisions and ideas that I made where to produce a vibrant and modern alternative to their current brand, this would mainly be focused on creating a memorable experience. Which is why the brand would focus completely around the "Make it Memorable" ideology These memorable touches can be found throughout the rebrand. Another aspect to the rebrand is making guests go out and explore with the time that they have and socialise with other guests to make new connections. This would be all achievable with the Crowne Plaza App.
