This direct mail campaign was created for new acquisition as well as active donors. 

During the month of October, Breast Cancer Awareness Month, we added a special message to build awareness for the organization and their cause. With that in mind, we created a special Buckslip that went out educate the donor base by providing them with beneficial knowledge and reasoning. It seconds as a resource that can be shared with the general public.

Introducing this campaign caused an overall increase of 8% in received donations.