Tod's
Click play to see the creative chapter of my successful pitch for Tod's luxury leather goods.
Click play to see the creative chapter of my successful pitch for Tod's luxury leather goods.
First up is the short mood film we created to prove we understood the brand.
The second clip shows the user journeys,
The Brief
Re-launch the Italian luxury goods brand online
Our Insight
Our Insight
The Tod’s brand is approachable and built upon family values, whilst remaining effortlessly luxurious. Using their tome to Italian family – The Italian Touch – we realized that there were many ways in which their philosophy could be expressed using both online and traditional advertising methods.
Creative Idea
Creative Idea
Tod’s welcomes you to a World of Relaxed Italian Luxury
Full summary of ideas
Full summary of ideas
sWe sought to explore the Big Idea thoroughly, applying the numerous executions across all pertinent channels, including: social, mobile, web, eCRM and advertising
Gommino Configurator
Gommino Configurator
A shoe configurator similar to NikeID, giving bespoke luxury a modern twist
Tod’s Lounge
Tod’s Lounge
A place for brand/user relationship building, including a Zagat style rating system for hotels along the Mille Miglia route
Tod’s Artisan Tradition
Tod’s Artisan Tradition
Portray the heritage of Tod’s through the maestro craftsmen and women who work at the factory
Mobile & Global Editions of The Italian Touch
Mobile & Global Editions of The Italian Touch
Bring together a worldwide cast of people who share similar values to Tod’s and who are socially connected
Design Awards
Design Awards
A competitive bursary for young artists and designers
